A committed, competent
and reliable business partner


EET Group offers a broad spectrum of services including sales support, marketing, IT, finance and digital tools. With more than 30 years of experience, we have the expert knowledge needed to support profitable growth of both suppliers and customers.

Localised webshops
Monthly web visits
Annual web pageviews

Sales Services

To ensure a consistent sales activity level throughout the organisation and to activate and attract customers, we offer our suppliers numerous services.

350 sales representatives

More than 350 sales people engage with customers every day to help them find the right solutions.

Strategic sales activities

We execute several sales activities including exhibitions, product training seminars, seasonal call-out days and more.

Present in 24 countries

EET Group is represented in 24 countries across Europe under the commercial name EET Europarts.

Specialised teams

EET Group have seven strategic business lines with dedicated experts specialised in their respective fields.

Data-Driven &
Smart Marketing Activities

We know our customers – what they buy, why and what matters for them to sign the deal. Therefore, we can make smart, effective marketing that hits the nail on the head. We deliver a wide range of creative and innovative marketing materials, supporting vendors with professional sales-generating solutions and campaigns. This includes targeted web activities, newsletters, magazines, product leaflets, seminars and fairs.

Digital Services

A deep understanding of customer needs and processes is essential to create value. EET Group offers a range of digital services that leverage data to increase the efficiency of operations, optimise utilisation of resources and improve performance of our customers.

Tailored Price Feeds

Automated price feeds ensures that our customers have the latest pricing, stock level and product information.

Direct Debit

A Direct Debit Agreement makes sure of simple, convenient and safe payment.


Electronic interfaces such as XML and EDI guarantees smooth and automated handling of enquiries regarding orders, availability, dispatch information and invoices.

Local webshops

EET Group have individual webshops in local languages in all the 24 countries we are present.

Product Guide

We are constantly on the lookout for smarter ways of working. One of our initiatives was developing the award-winning Product Guide to make the search for products easier for our customers. Today 1.300 resellers have installed the tool on their websites, which encompasses more than 5,5 million product relations and 145.000 different models and systems.