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EET Group fortifies Retail presence and paves the way for Consumer Electronics growth across Europe with the establishment of EET Retail
maanantai 15. tammikuuta 2024
EET Group is delighted to announce the launch of EET Retail, a dedicated company under EET Group, focusing on Consumer Electronics and the Retail segment. As of January 15, EET Retail will drive EET’s sales and tailored distribution services of Consumer Electronics across all Nordic markets.
To ensure a successful execution of this initiative, EET Group is merging all its Nordic retail teams, including product, sales, and marketing under EET Retail. Twenty experienced and passionate retail professionals will transition to the new entity. With their combined expertise and an impressive lineup of market-leading brands, EET Retail is well-positioned to deliver unmatched value to our extensive network of resellers and serve as the go-to Retail Partner for resellers and vendors looking to make their mark in new markets.
Allan Friis, who brings ten years of experience in building and leading successful retail operations at EET Denmark, is appointed as the Managing Director of EET Retail.
With the establishment of EET Retail, we will fully leverage our retail competencies across all countries. We will expand our successful Field Sales Service to include all Nordic countries, thereby enhancing in-store sales, and retailers will benefit from an even stronger team to support them. In a market where the retail sector, in general, is facing headwinds, it is a privilege to be part of a group that is robust and willing to invest in new initiatives, launching EET Retail with full force from day one! I am certain that EET Retail will further strengthen and expand our position in the European market, and the goal is to achieve double-digit revenue growth in 2024
Allan Friis, Managing Director, EET Retail
EET Retail will assume the responsibility for operations and collaboration with major online retailers, retail chains, hypermarkets, and specialty stores in the Nordics, overseeing more than 2,000 retail outlets and a substantial three-digit million DKK turnover.
We are very excited about consolidating the knowledge of EET’s Consumer Electronics specialists to further develop this business area in the years to come. By combining the agility and focus of a dedicated entity with the robust logistics, extensive digital services, and product management expertise that EET Group is renowned for, we aim to be the ultimate Retail Partner, offering a seamless experience and value added services to our customers and suppliers. This strengthens our belief that, within a foreseeable timeframe, we can achieve the same success in sales and distribution of Consumer Electronics in the rest of Europe as we already have in the Nordic markets.
Søren Drewsen, CEO, EET Group
Learn more about EET Retail
EET Retail is the result of many years of strong growth within Retail and Consumer Electronics in EET Group across the Nordics. A strong team of 20 experienced and passionate Retail profiles have joined forces to meet the needs of our partners. EET Retail focuses on building strong partnerships with both resellers and vendors to grow their combined long-term businesses.
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