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EET in Nordic/Baltic partnership with Tineco
Monday, 30 January 2023
EET has just made an agreement with Tineco on the sale and distribution of Tineco's products in the Nordic and Baltic markets.
Tineco develops innovative technologies and intelligent electronic products for use at home and is particularly known for their hand-held, cord-free combi floor cleaners, which both vacuum and wash floors in one and the same process. In other words, Tineco's products are much more than just a new handheld vacuum cleaner, which makes this brand super interesting for EET.
At EET, we always want to bring new technology to our markets, and with Tineco we indeed get the opportunity to do so. We see Tineco as a perfect match for EET as we have previously been very successful in introducing units for cleaning floors and it is a great advantage that we can use our established channels when we introduce Tineco on the Nordic and Baltic markets.
Emil Brink, Business Line Director, Consumer Electronics, EET Group
EET has a strong network and great experience with the market within this category, which makes them an extremely attractive partner for Tineco. We have developed some completely unique products and want to become a leader in the rapidly growing market within the category of cleaning units that can carry out a combined cleaning, where the floor is both vacuumed and washed in one and the same process. With EET's solid network and vast experience, we believe they can help us establish this position in both the Nordics and the Baltics
Marco Getz, General Manager, Tineco Germany
Tineco, which produces 20 million units per year, was established for real more than 10 years ago and they are today a premium brand. Outside of China, Tineco has been established for more than 6 years, including in the US market. In Europe, Tineco has it’s headquarter in Germany.
Tineco's products will be available on EET's markets in January 2023.
ABOUT TINECO
Tineco, which was established more than a decade ago, is engaged in the development of useful, intelligent and user-friendly electronic products for use at home. With more than a decade of experience in the cleaning industry, Tineco never stops innovating and is always ready to create an easier and smarter life for everyone.
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